It is not easy to come up with creative and relevant content for your site. You will need to prepare yourself thoroughly before you get down to developing that content. A good SEO agency will come in handy to help you give your content the right kind of traffic and rank on search engines. If you have a lot of content on your site but you are not getting the right kind of traffic, then you are not doing something right.
It may be because your content is no longer relevant or you are not optimizing keywords for search engines. Whichever the case, below are some of the things you can do:
Merge content that is similar
You have to make your web pages attractive not only in appearance but also in relevance. For example, you cannot have two or more pages with similar content. It sends out a negative message to the reader that you have too much content with few ideas. To correct this, merge those pages with similar content such that when a reader visits your page, they will be able to get all the information they need from a single page rather than switching to the next page. In short, it makes things easier.
Update content that is out of date
You have to go to your site for the purpose of the audit. If you have an old site that has old or out of date content, then you might not be getting organic traffic. You will thus need to update that content. You can simply reach out to an SEO agency to help you take the necessary steps on how to update that content. You could add some fresh content to the already out of date content so that you can make it useful to the readers. After that, you can optimize it to the highly searched keywords for the purpose of quality SEO.
Remove irrelevant content
There is no harm in getting rid of content that is of little or no value to your readers. It might be old content, poorly written or simply irrelevant to the message you want to send to your readers.Whichever the case, you have to know which content is relevant and which one needs to go. Do not shy away from getting rid of all the content on your site if it is irrelevant. Quality and relevant content will do well with search engines, which mean higher ranking and thus better traffic to your site.
Add content to pages that have inadequate content
Although too much content that is not relevant is not good, it also goes when you have inadequate content for your pages. The search engines will not be able to index your site the way it should be. As such you have to include more content that will help readers to engage and visit. It thus means that you have to bring in a content marketer and also an SEO agency that understands your niche. Through keyword optimization of quality content, the traffic on your site will increase gradually.